#5 Must-Try Cosmetic Brands in India Taking Over Right Now
| Table of Contents | |
| 1 | Introduction |
| 2 | Lakme |
| 3 | Sugar Cosmetics |
| 4 | Mamaearth |
| 5 | Forest Essentials |
| 6 | Just Herbs |
| 7 | Conclusion |
| 8 | FAQs on Top Cosmetic Brands in India |
These 5 Must-Try Cosmetic Brands in India are taking over the global market. The Cosmetic and skincare industries have grown rapidly, with brands gaining popularity for their quality, affordability, and use of natural ingredients.A deep understanding of natural ingredients and a modern take on makeup, Cosmetic Brands in India are getting some recognition in the world. The demand for Indian cosmetic brands in India has increased dramatically because of increased awareness about skin care and makeup trends. Unlike a decade ago, the choices were very limited, but today the market is booming with options tailored for Indian consumers. These Indian makeup brands are transforming what beauty means in the modern Indian context, celebrating every Indian skin tone and eco-friendly products.
We’ll explore some of the most trusted and trending Indian beauty brands , both skincare and makeup brand in india .https://www.nykaa.com/
LAKME
Lakmé is the most popular and innovative cosmetics brand in India, having been founded in 1952. Jawaharlal Nehru, the prime minister at the time, took the initiative to create it in order to reduce the nation’s dependency on imported cosmetics and provide women with a high-quality, domestic alternative. Accepting the challenge, the Tata Group introduced Lakmé, a brand named after the French opera “Lakmé” that draws inspiration from the Hindu goddess of beauty and prosperity, Lakshmi.
As India’s own domestic beauty brand, Lakmé quickly rose to prominence because it was recognised as having a deeper understanding of Indian skin tones, climate, and aesthetic standards than any international business. When the Tata Group sold the company to Hindustan Unilever Limited (HUL) in 1996, HUL helped Lakmé expand its line of products, retail locations, and worldwide reach.
From famous faces in TV commercials like Kareena Kapoor Khan and Ananya Panday to serving as the title sponsor of Lakmé Fashion Week, one of India’s biggest fashion events, Lakmé has established itself as the face of Indian beauty throughout the years. The brand offers everything from skin care to high-performance makeup, successfully bridging the gap between traditional Indian beauty standards and modern global trends.
- Being there top picks are: 9 to 5 Primer + Matte Lipsticks, Lakmē 9 to 5 Eyeconic Kajal, Lakme Forever Matte Foundation, Lakme Unlimited Glam Eyeliner.
So, this cosmetic brand in India stands out in the market for their best product quality, and they tailored their product for Indian skin tone helps them to stand out in the market.
SUGAR COSMETIC
One of the newest yet fastest-growing cosmetics brands in India, Sugar Cosmetics has already made a significant impact on the beauty industry. Sugar, which was founded in 2015 by Vineeta Singh and Kaushik Mukherjee, immediately gained popularity thanks to its high-performing, cruelty-free makeup products that were especially designed for Indian skin types and climate. The company sets itself apart with its modern charm, stylish packaging, and commitment to inclusivity, which embraces people of diverse personalities and skin tones.
Unlike traditional cosmetic brands, Sugar actively targets Gen Z and millennial consumers, promoting confidence and self-expression via makeup. Its makeup is long-lasting, highly pigmented, and sweat-resistant, making it ideal for India’s environment. Although not inexpensive, Sugar offers premium cosmetics at reasonable costs, making them accessible without compromising quality.
Smudge Me Not Liquid Lipsticks, Matte As Hell Crayon Lipsticks, and Contour De Force Face Palette are some of their best-selling products. In order to win over ethical customers, the brand also concentrates on vegan and cruelty-free cosmetics.
What sets Sugar apart is its digital-first strategy, which uses influencer marketing and social media to become a major force on the internet. Sugar Cosmetics has emerged as the face of modern Indian beauty, thanks to its strengths in innovation, quality, and audacity.
- Being there top picks are: Smudge Me Not Liquid Lipsticks, Contour De Force Face Palette.
So, this is how they stand out by being an Indian makeup brand that produces cruelty-free free.
MAMAEARTH
In 2016, Ghazal and Varun Alagh co-founded Mamaearth, a reputable infant care company that aims to provide safe, toxin-free, and eco-friendly goods for both parents and newborns. Over the years, the brand has expanded to become one of India’s leading skincare and cosmetics firms, known for its focus on sustainable, natural, and dermatologist-tested products.
Mamaearth caters to the growing number of consumers who choose clean beauty products free of harmful chemicals like parabens, sulphates, silicones, and artificial perfumes and made with natural plant-based components. Mamaearth has a large selection of beauty, skincare, and haircare products that are all made with the finest natural ingredients.
The Vitamin C Face Wash, Beetroot Tinted Lip Balm, Hydra Glow Serum, and Nude Lipsticks are a few of their best-selling products. Additionally, the business recycles more plastic than it uses, which is known as plastic positivity.
The “Goodness Inside” concept of Mamaearth attracts greatly to Indian customers who value sustainability and well-being. Mamaearth is continuously reinventing conscious beauty and promoting better skincare practices in India by fusing science and Ayurvedic-inspired substances.
- Their top picks are: Vitamin C Face Wash, Lip serums, Beetroot Tinted 100% Natural Lip Balm with Beetroot and Beeswax for Soft & Supple Lips, Hair oils.
They stand out in the market by being an Indian cosmetic brand that is positively plastic positive and gentle on sensitive skin.
FOREST ESSENTIALS
Forest Essentials is the industry leader in India for high-end beauty brands. The brand, which was founded in 2000 by Mira Kulkarni, has transformed Indian skincare by fusing modern technology with the age-old Ayurvedic knowledge. Each product is created using Ayurvedic methods and natural, ethically sourced ingredients to offer a luxurious and comprehensive beauty experience.
Forest Essentials is a philosophy of well-being founded on self-love, mindfulness, and purity rather than just a cosmetics brand. Its products nourish the skin from the inside out by combining cold-pressed plant extracts, freshly prepared herbs, and pure essential oils. Each product feels opulent due to its elegant packaging and sensory elements, which include rich fragrances, silky textures, and golden hues.Soundarya Radiance Cream, Delicate Facial Cleanser Mashobra Honey, Lemon & Rosewater, Bhringraj & Shikakai Hair Cleanser, and the Facial Tonic Mist – Pure Rosewater are some of its top-selling items.
Despite being in the premium class, Forest Essentials’ products offer exceptional quality and genuineness. Additionally committed to sustainability and cruelty-free practices, the brand offers eco-friendly luxury. Its global reach, which includes collaborations with Estée Lauder, demonstrates how Indian Ayurveda has developed into a top-tier luxury beauty treatment.
- Their top picks are: Ubtans, Soundarya Radiance Cream, Hair cleanser Bhringraj & Shikakai, Facial Tonic Mist Pure Rosewater.
It stands out by being a luxurious cosmetic brand in India with traditionally rooted products with a modern touch.
JUST HERBS
One of India’s cleanest and most ethical cosmetic brands, Just Herbs offers a novel fusion of modern skincare science and Ayurveda. The brand, which was founded by Arush and Neena Chopra, is dedicated to the idea of “purity from farm to face,” which states that it only employs safe, efficient, and ecologically derived components.
Just Herbs stands out for being transparent; each product lists all of its contents in detail, empowering customers to make knowledgeable beauty choices. They avoid using parabens, sulphates, mineral oils, and artificial fragrances in favour of organically certified herbs and botanicals. They maintain this philosophy throughout their line of skincare, haircare, and Ayurvedic cosmetics, consisting of moisturizing lip and cheek colors, glow creams, and serums.The Herb-Enriched Lip & Cheek Tint, Insta Glow Almond Complexion Pack, and Gotukola Indian Ginseng Rejuvenating Beauty Elixir are a few of their best-selling products.
Just Herbs prioritises sustainability and eco-friendly packaging at every stage of production in addition to being cruelty-free and vegan. Just Herbs has carved out a place for itself in India’s clean beauty revolution by fusing scientific innovation with traditional herbal expertise to offer opulent, guilt-free skincare products that showcase the best aspects of Ayurveda and nature.
- Their top picks are : Herb Enriched Lip & Cheek Tint, Insta Glow Cream.
They stand out as clean, vegan, and inclusive cosmetic brand in India.
CONCLUSION
So at last , Indian beauty brands are getting more international attention than ever before for being diverse, sustainable, and also having ingredient integrity. These firms are rising to the challenge of offering both quality and values as customers’ tastes shift away from flashy marketing and toward conscious consumption. There are many makeup brands in India that everyone’s taste, whether they are searching for gentle, herbal skincare products or a cosmetic brand in India or high-performance makeup brands. You will find everything .https://happieheels.com/
FAQs on Top Cosmetic Brands in India
Q1. Which is the best cosmetic brand in India?
Lakmé is mostly considered the best cosmetic brand in India due to its legacy, wide range of products, and affordability.
Q2. Which Indian cosmetic brands are cruelty-free?
Sugar Cosmetics and Just Herbs products are known for being cruelty-free and vegan-friendly.
Q3. Are Indian cosmetic brands good for sensitive skin?
Yes, brand like Just Herbs focus on toxin-free, herbal, and eco-friendly formulations that are gentle on sensitive skin.
Q4. What are the luxury cosmetic brands in India?
Forest Essentials is one of the most popular luxury beauty brands in India, combining Ayurveda with modern science.
Q5. Which cosmetic brands in India are budget-friendly?
Lakmé and some products from Sugar Cosmetics are highly affordable, catering to everyday beauty needs.